Public campaign messaging insight and development

Leading on insight/campaign content and messaging development/testing to increase uptake of lung health checks within London.

Desk research and stakeholder engagement with other charities and clinicians to produce a series of draft messages, creative strategy and tactics. Aiming to reach people from underserved communities, e.g. specific ethnic groups and those living on a lower income in London boroughs.

Message testing and refinement via interviews with members of the public.