Public campaign messaging insight and development

Leading on insight, campaign content and messaging development and testing to increase uptake of lung health checks within London.

Desk research and stakeholder engagement with other charities and clinicians to produce a series of draft messages, creative strategy and outreach tactics. Aimed at people from underserved communities, e.g. specific ethnic groups and those living on a lower income in London boroughs.

Message testing and refinement via interviews with members of the public.