Rotagap: sales copywriting for social care tech

Writing sales materials for a new technology platform aimed at the social care sector. Including a series of emails for a promotional campaign, video script and brochure. Showcasing different technical aspects of the platform in an appealing way for different audiences including finance and operational teams.

Ryan, Marketing Manager said, “Anneliese really crafted some beautiful copy for a new company with a lack of foundational messaging; she managed the ambiguity with intelligence, emotion and strategic initiative. Loved working with her.”