Midlife in crisis: thrifted fashion for the over 40s
Article for Fashion Is Psychology:
More than 50% of UK consumers have shopped at a fast fashion brand in the past year. While it can feel like you’re bagging a bargain, this production model comes at a huge environmental cost.
Gen Z are often accused of being the biggest fast fashion enthusiasts. Yet older generations seem to like cheap clothes consumption almost as much. Shopping preloved is one way to counter our throwaway clothing culture. But this means promoting that second-hand isn’t second-best.
