Newly diagnosed guides, Pancreatic Cancer UK

Re-development of two new booklets for Pancreatic Cancer UK, for people with operable and inoperable cancer. The redevelopment involved extensive user-testing including a survey, one-to-one interviews and at a community group for vulnerable older people in East London.

What was the impact?

Results from the user testing were used to inform content, writing style and design. In particular, use of symbols and boxes to help people navigate through the resource. As well as adding key elements such as ways people can take control of what is happening to them at a distressing and disempowering time.

The charity reported that the new booklets are popular and they have already had a ‘great response’ to them. Work is underway to align other booklets produced by the charity with this approach.

Feedback from Emily Morgan, Senior Information Manager

Anneliese helped us develop two new booklets for people recently diagnosed with pancreatic cancer. We wanted to be able to provide more tailored information to patients, based on an individual’s diagnosis. We also wanted to make the information more accessible, as we knew from previous feedback that patients need the key facts at diagnosis, but too much information can be overwhelming. Anneliese developed the content for both booklets, and also worked with our designers to develop a new design which was more accessible, using features such as symbols to guide people through the information.

She undertook user review with our target audience to make sure the information was clear and easy to use, and also ensured it was engaging and practical, with key facts, questions to ask, and things people can do themselves. We’ve already had a great response to these booklets, and are excited to be able to offer patients tailored information at what is a difficult time.