New web section about cervical cancer, Jo’s Cervical Cancer Trust

Researching, developing and writing a whole new web section (over 20 pages) about cervical cancer. Working with two collaborators information specialist Joshua Cheyne and Health Writer, Kay Dilley to produce within a short time frame. Using a content design approach that included researching user needs and producing evidence based content to answer the questions they may have and problems they are dealing with. For example adding practical tips about preparing for treatment and looking after your emotions.

What was the impact?

Page views increased by around 10% and analytics show that more people are spending more time on the pages and navigating around the section more easily.

Feedback from Imogen Pinnell, Health Information Manager, Jo’s Cervical Cancer Trust

“I approached Anneliese and the Thoughtful Content team to redevelop our online cervical cancer content. I had seen her previous work and knew she could combine the need for factual, transparent health information with our empathetic and personal tone.

Cervical cancer is rare, so can lack the structured guidance and research of other illnesses. I was impressed that Anneliese fully embraced this challenge – conducting a thorough literature review, flagging areas of concern with our team, and offering suggestions for how to fill any gaps with personal experiences from our community.

I appreciated Anneliese’s open and frequent communication throughout, as well as her flexibility in adapting the project plan to a tight deadline."